Nikki Essays - Nikki Giovanni, Nikki, Rosa, , Term Papers

Nikki Giovanni Nikki (Yolande Cornelia) Giovanni has made an enormous impact on African American literature. She uses her own experiences to write wonderful poetry. In the poem "Nikki-Rosa," Nikki Giovanni writes the opposite about her growing up in her family. When I first read this poem, I pictured a poverty-stricken family living in a small apartment, much like the Younger family in A Raisin in the Sun. Evidently, the family is poor because they have no inside toilet and take baths in "one of those/ big tubs that folk in chicago barbecue in" (10-11). The family is not as concerned about poverty as they are for their love for one another, "And though you're poor it isn't poverty that concerns you and though they fought a lot it isn't your father's drinking that makes any difference but only that everybody is together and you and your sister have happy birthdays and very good Christmasses" (20-26) The poem reveals a good family does have its problems. I got the feeling the children in the poem loved living where they lived although their parents weren't the richest, or they didn't live in the nicest house. The children realized that there was more to life than having a pleasant house and delightful things. The children in the poem realize that family life is more important than material objects. The poem "Nikki-Rosa" was written based on the life of Nikki Giovanni. Nikki Giovanni's childhood was very much different that the one described in the poem. Giovanni was raised in a middle class family, although she did learn of poverty from her parents who happened to be social workers (Wiedemann 1500). Her childhood could be described as very happy (Great 178). Giovanni's world in her poetry is an extension of her real life. Often, she sees herself existing among tensions. Biographers who write about Nikki Giovanni always comment on the poverty of the family, her parent's fighting, and note her father's alcoholism, but almost never comment on the closeness of her family or the richness of a strong, supportive family (Wiedemann 1499). "[I]t isn't your father's drinking that makes any difference/ but only that everybody is together" (23-24). This line in the poem sums up very well the feeling of family in the home of Nikki Giovanni during her childhood. The poem is not autobiographical of Giovanni's life, but it does parallel the development of her radical conscious (Wiedemann 1500). "Nikki-Rosa" is a typical example of a poem by Nikki Giovanni. She writes about what she knows and what she has experienced. The poetry of Giovanni is related to issues African-Americans face on a daily basis. According to Don L. Lee, she knows the need for Black awareness, unity, and, solidarity; she has lived through it, and knows a change can be affected. (182) Nikki Giovanni's poetry contains no punctuation, symbolizing a continuous thought (Wiedemann 1499). Typically there is no form in her poetry. A wide audience has read her poems because of the simplicity of the language used and the imagery of everyday life (Wiedemann 1499). Giovanni rarely uses difficult symbols and avoids the usage of complex vocabulary to convey the meaning of her poetry, especially "Nikki-Rosa" (Wiedemann 1500). Barbara Wiedemann comments that "Nikki-Rosa" hints at the division of whites and blacks (1500). In Wiedemann's interview with Giovanni, she states that whites cannot understand the black experience, and because of the power structure in America, whites should be held accountable for the poverty experienced by the black population. Giovanni believes differences in education cause poverty, a lack of social services, and discrimination. (1500) This poem, written the day after Martin Luther King, Jr.'s death is supposed to represent a young person growing up in an impoverished family who later becomes a black activist. The Nikki in the poem is not Nikki Giovanni. However, Rosa is Rosa Parks, the same Rosa who, in 1955, refused to give up her bus seat to a white woman. Giovanni writes about these kinds of things because she herself has attended antiwar demonstrations, the Civil Rights Movement, and various riots throughout the nation. These and other events such as the assassinations of Martin Luther King, Jr., Malcolm X, and Robert Kennedy helped to radicalize Nikki Giovanni (Wiedemann 1500). Nikki Giovanni uses her knowledge of subjects related blacks to write her poetry. Within her poetry, she emphasizes the importance of family and love in the family to create a success. In her own family, she had two loving parents and siblings. She used her knowledge and experience to write the poem "Nikki-Rosa." Giovanni

Personality Development In Kids After Physical Abuse Article

Personality Development In Kids After Physical Abuse Article Personality Development In Kids After Physical Abuse – Article Example Article Summary This article examines the difference in personality traits in children who experienced physical abuse versus those children who did not experience any physical abuse. Physically abused children were found to be more aggressive, less socially interactive and have lower professional ambitions when compared to the control group. This difference in personality traits were also perceived by the teachers and the mothers of these children. The study was conducted on a small sample of 24 boys and 15 girls who were admitted in the hospital at least five and half years ago on account of physical abuse. Matched control group was used to compare the differences between the abused and the control groups. The results of the study revealed that abused children are often apathetic and withdrawn and are not able to develop basic trust even after several years after the abuse incident. However, the authors found no difference in social maturity between the abused children and their con trols which could be due to the fact that abused children have to develop these skills out of necessity. This study is significant because it emphasizes that the negative personality traits of abused children are not caused by the incident of physical abuse but from the disturbing environment that the child continues to grow in. The article therefore underscores the importance of a long term child centered approach to prevent the negative effects of abuse from percolating into their later life. Oates, R.K. "Personality Development after Physical Abuse." Archives of Diseases of Childhood 59.2 (1984): 147-150. Print.

Primary and Secondary Research Approaches Essay Example | Topics and Well Written Essays - 250 words - 1

Primary and Secondary Research Approaches - Essay Example This research proposal shall cover various environmental issues that are due to human patterns of consumption. The rationale for this research proposal is to explore and further expose the problems of posed by the increasing level of consumption patterns towards the environment and to humanity itself. The end objective is to have a theoretical or hypothetical concept of a solution with regards to such a critical issue. This research could help provide a better and more understanding perspective and respect towards the environment. As Schaefer (2006) said, â€Å"environmental stewardship plays an important role in creating wildlife habitat in cities where people see firsthand the need for restoration and will themselves enjoy immediate benefits† (p.2). The outcome rationale of this research is to find a bridge between conservation while meeting the needs of an ever growing human

Research Paper Example | Topics and Well Written Essays - 250 words

Research Paper Example The energy from a rubber band for moving an object can make for a great idea. The idea behind using the rubber band is that the rubber band stores energy while being stretched and then while released can provide energy to make something â€Å"go†. One can find the amount of energy a rubber band has by studying the rubber band while it is at rest. This works by allowing the rubber band to first rest. Once the rubber band is at rest it can be stretched. The stretching of the rubber band stores energy. Once the stretched rubber band is released it releases energy as it returns back to its pre stretched state. The energy released from the rubber band can provide enough force to power an object with wheels. If the weight is light enough for the elasticity of the rubber band, the object will move. It is important to make sure the strength of the rubber band is suitable for the object. The rubber band has to be strong enough to release enough energy to move the object. Tests can help indicate which rubber band is strong enough for the object. When the rubber band is twisted instead of stretched it can store more energy. The rubber band once twisted has double the strength. As the rubber band untwists itself it can release much energy.

Culture Walk Assignment Example | Topics and Well Written Essays - 500 words

Culture Walk - Assignment Example Faustian the term implies a situation where the person is very ambitious in his life and wants to achieve success in life. However, improvements in technology has made people to be in a rat race as they are always in a hurry to gain more power and position and achieve success in life as early as possible. Therefore, to meet with the growing competition and culture people sometime give up their moral integrity just to win the race of life. With concern to the cultural walk regarding the different phases of life it is observed that since the beginning of life individuals always wants to know the purpose of their existence. The realities of life that is birth, death are not known to anybody and therefore people search for the reason behind their life. People often find themselves in a situation where they may think that what will happen and where will they go after life ends. This made the people thing that whether they will return to earth if they die. As we are moving with the improve ment in technology, people from all the walks of life following different cultures are more willing to know about their future existence on this planet. People are always with the problem of identifying their purpose of life. The universe, the life on earth and mankind all are the gift of god and nature and so are to be judged equally as believed by individual. Moreover, people from different cultural background have varied views towards life and the perception of individuals has also changed due to technology. People are no more close to the nature hence affecting their walk of life. With regard to this aspect of life it can be depicted that life has become more materialistic and happiness are no more grounded with nature. Kirkpatrick Sale mainly focuses on the technology and the various challenges people are facing due to the improvements in the technology. The Rebel against future takes us back to the period of 1811 when people were feared of Luddite rebellion. The

What is macro environment?

What is macro environment? Macro environment includes major external and uncontrollable factors that influence an organizations decision making, and affect its performance and strategies. These factors include the economic, demographics, legal, political, and social conditions, technological changes, and natural forces. The above stated factors cant be controlled by the organization itself. To help analyse these factors managers can categorise them using the PESTEL model. What PESTLE stands for? P -political E -economic S -social T -technological L -legal E -environmental Political factors Ø What goods and services does a government want to provide? Ø To what extent does it believe in subsidising firms? Ø What are its priorities in terms of business support? Political decisions can impact on many vital areas for business such as the education of the workforce, the health of the nation and the quality of the infrastructure of the economy such as the road and rail system. Economic factors Ø These include interest rates, taxation changes, economic growth, inflation and exchange rates. Ø Higher interest rates may deter investment because it costs more to borrow. Ø A strong currency may make exporting more difficult because it may raise the price in terms of foreign currency. Ø Inflation may provoke higher wage demands from employees and raise costs. Ø Higher national income growth may boost demand for a firms products. Social factors. Ø Changes in social trends can impact on the demand for a firms products and the availability and willingness of individuals to work. Ø The ageing population also has impact on demand. Technological factors. Ø New technologies create new products and new processes. Ø Technology can reduce costs, improve quality and lead to innovation. Ø These developments can benefit consumers as well as the organizations providing the products. Environmental factors. Ø Environmental factors include the weather and climate change. Ø Changes in temperature can impact on many industries including farming, tourism and insurance. Ø With major climate changes occurring due to global warming and with greater environmental awareness this external factor is becoming a significant issue for firms to consider. Legal factors. Ø These are related to the legal environment in which firms operate. Ø The introduction of age discrimination and disability discrimination legislation, an increase in the minimum wage and greater requirements for firms to recycle are examples of relatively recent laws that affect an organizations actions. Ø Legal changes can affect a firms costs (e.g. if new systems and procedures have to be developed) and demand (e.g. if the law affects the likelihood of customers buying the good or using the service). Different categories of law include: consumer laws: these are designed to protect customers against unfair practices such as misleading descriptions of the product competition laws: these are aimed at protecting small firms against bullying by larger firms and ensuring customers are not exploited by firms with monopoly power Employment law: these cover areas such as redundancy, dismissal, working hours and minimum wages. They aim to protect employees against the abuse of power by managers Health and safety legislation: these laws are aimed at ensuring the workplace is as safe as is reasonably practical. They cover issues such as training, reporting accidents and the appropriate provision of safety equipment . INDIAN EDUCATION Education is one of the most powerful instruments for reducing poverty and inequality. Education is equally key to enhance Indias Historical Background: The education system of India is very old. It has started from the ancient times. The Vedas, puranas, ayurveda, yoga represent some forms of education. There are evidences of imparting formal education in ancient India under the Gurukul system. Under the Gurukul system, young boys who were passing through the Brahmacharya stage of life had to stay at the Guru or the teachers home and complete their education. Earlier women and people of lower castes didnt have a right to educate themselves. But Jainism, Buddhism and Sufi movements had some liberating effects. The Britishers can be credited for bringing a revolution in the Indian education system because it is the English language and the reformation movements of the 19th century that had the most liberating effect in pre-independent India. India Education Present Condition: After independence, making education available to all had become a priority for the government. As discrimination on the basis of caste and gender has been a major impediment in the healthy development of the Indian society, they have been made unlawful by the Indian constitution. The 86th constitutional amendment has also made elementary education a fundamental right for the children between the age group- 6 to 14. According to the 2001 census, Total literacy rate 65.38%. The female literacy rate 54.16%. Only 59.4% of rural population is literate as against 80.3% urban population according to the 2001 census. In order to develop the higher education system, the government had established the University Grants Commission in 1953. The primary role of UGC has been to regulate the standard and spread of higher education in India. The higher education system in India comprises of more than17000 colleges, 20 central universities, 217 State Universities, 106 Deemed to Universities and 13 institutes of Natioanl importance. This number will soon inflate as the setting up of 30 more central universities, 8 new IITs, 7 IIMs and 5 new Indian Institutes of Science are now proposed. Education System in India: The present education system in India mainly comprises of primary education, secondary education, senior secondary education and higher education. Elementary education consists of eight years of education. Each of secondary and senior secondary education consists of two years of education. Higher education in India starts after passing the higher secondary education or the 12th standard. Depending on the stream, doing graduation in India can take three to five years. Post graduate courses are generally of two to three years of duration. After completing post graduation, scope for doing research in various educational institutes also remains open. political * Schools being privatised (like the NHS) * A government initiative creates the risk that the school may fail to deliver the policy or be diverted away from local priorities etc. * Changes to the skills required to be a teacher/ tutor * Changes to curriculum with short lead times * Requirement to be self managing * Requirement to be self financing Economic * Central or local government funding decisions may affect school/ establishment finances * Closure of a local industry may affect fund raising plans etc. * Ability of parents to raise funds for optional activities * The need to run breakfast/ after schools clubs * Ability to invest savings/ surpluses * Cost of providing resources: o Staff teaching support o Basics books/ paper o Technology solutions laptops etc * Interest rates * Shortages of materials on national/ international markets * Over provision of school places in the area resulting in competition from neighbouring schools * The risk of highly valued, key staff moving on to more ‘up and coming schools/ academies Social * Decline in birth rate, reflecting national trends * Local population changes (increasing/ decreasing numbers) * Demographic changes may affect likely pupil rolls or the nature of pupils needse.g. pupils with English as a second language etc. * Closure of local firms providing employment * Inability to attract staff * Social networking blogs, facebook, twitter * Changes to qualifications expected * Integration with local community * Integration of students with special needs * parental preference an increase in ‘parent power has allowed parents more freedom of choice over their childs school * the risk of highly valued, key staff moving on to more up-and-coming establishments * Information is accessible to staff anywhere in the world via the Internet * Staff were not given enough training or access to effectively change their habits and how they expected information to be made available Technological * Changes to standards/ equipment required * Risk of selecting the wrong technology at times of change (i.e. windows -v- open source) * New computer viruses may affect school/ college operations, * Disturbing/ illegal images on the internet may affect ICT security measures etc. * Move from paper based books to e-book readers * Computer hardware being out of date * Computer software being out of date * Time to manage IT systems Legislative * new legislation may create risks of non-compliance with the law, create new administrative burdens etc * Changes to child protection legislation * Raise the age of school leaving age * Raise/ lower the age of starting school. Nursery/ kindergarten * Change to school opening hours * Changes to funding of charity based organisations * Health safety legislation Environmental * A new highway layout near the school may create new dangers for pupils etc * Waste disposal * Reduction of green space available for activities * Changes to local bus routes * Using a significant amounts of paper and photocopier toner to produce printed information. What has Prosperity Ever Done to Me? What has Prosperity Ever Done to Me? Different kinds of energy like the renewable and non-renewable sources of energy have a great role in the human life as without it there is no way of living. The most important source of energy is the fossil fuel, although it is very dangerous as it affects the ozone layer which may create drastic environmental changes as the changes in the weather that we are witnessing right now, or the melt-down of the ice which may create an international flood that will drown every country on the face of the earth, yet the high places of the earth will stay non-drowned.   Yet, there must be an international head to the usage of renewable sources of energy like the usage of solar energy, wind, or the usage of the power of the tides. These sources of energy are non-ending, but the usage of them is so expensive because the preparation to use these sources of energy is as hard as it needs a lot of place and time to start using it and their outcome cannot be viewed in instance as it needs many year s unlike non-renewable energy. Therefore, the writer in his essay views that the continuing in the usage of fossil fuels as a type of energy can help in the increasing the amount of carbon dioxide in the air. Many scientists assumed that the usage of fossil fuels in the industrial purposes can lead to its accumulation for ages. Furthermore, there is no other way to use different sources of energy other than carbon dioxide and even the types of modern technology that is used right now cannot make us eliminate the whole amount of carbon dioxide in the air. Thus, the writer mentions the problem in his essay that the next generation from the children and our grandchildren to get the best of the world and the best of energy there must be an international head for the usage of renewable sources of energy, although it is so expensive but it is the safest source of energy ever in comparison with the non-renewable source of energy as a result there must be a solution for this dilemma for the younger generation. Furthermore, to discuss the thesis and the main dilemma of the context some of the scientists and Prime Ministers view that there is no any sense of commitment towards the new generations like what have been said the Senator Henry while he was discussing the rights the new generation has on us to live the same life that we lived. The writer also have a different point of view as he shows that they would be lucky if they breathe the air that we breathe right now because the air they will have would be more polluted than the air, and also the water would be lesser and more polluted. Moreover, if the upcoming generations have the opportunity to live in a less polluted environment that would be a greater chance that the present generation did not have. Yet, if that did not happen the next generations must not complain at all. Thus, this perspective creates a sense of debate between many writers. Firstly, the writer Brian Barry views that the current generations and the one that follows pays for the faults of the upcoming generations as a result the future generation would not have the same privilege that we have right now. The critic also views that we are the persons to blame and to be put on trial for the amount of pollution that we have done for the environment and also for the consumption of the sources of energy that are needed to be used right now and for the future generations. The writer also shows the benefits that will come to us from preserving power and using it well   as it will return with benefit to all of the human beings and will return by such a benefit like the satisfaction and self-pleasure that is reached from the living in a non-polluted environment. Thus, by the way we are moving right   now there is no truce can be reached   and the world peace and standing against the global warming by   making every person stand by his own and act by his own means to satisfy what he wants in   his own ways and to react socially to create their own rules and laws . Barry also adds that each one of the upcoming generations will stay in his own island, viewing his own problems. The resources of the generation will be confined and every person must show what he will do and what he will use whether a renewable or non-renewable source of energy. They will also have to exchange their sources of energy as nobody can live with a source of energy only. Barry also asks a question that what will happen if the justice is applied, the result there will be no monopolizing in the usage of powers and sources of energy, powers will be used worldwide. He explains why he is against the point of view of saving the energy for the upcoming generations as the upcoming generations can figure out the way they can get out and extract the source of energy as they also have their own part in preserving the cleanliness of the environment and to decrease the amount of carbon dioxide used. According to my point of view, the pollution and the consumption of the resources of energy is done throughout the beginning of history especially through the First World War and the amount of pollution   that has been produced because of the usage of the nuclear weapon and the building of factories all around the world as these types of factories produce large amounts of carbon dioxide which helped in the creation of the Ozone hole which lead to   the allowance of the entry of harmful sun rays that as a result lead to the melt down of the northern and southern poles which will   create a tremendous flood. Also, the result of the ozone hole there has been drastic climate changes that created devastating hurricanes and earthquakes not simple ones like that used to happen in the past. Thus, we must take good care of our planet earth for the upcoming generations so that needs a safe place to live in and we must corporate together to discover new sources of energy and preserve and widen the old ones. Besides, the ways that can be used to reduce pollution and preserve energy is choosing the transportation means wisely as walking or riding a bike whenever it is possible as the person must stop using the car for short trips like going to work or to the park as this usage would be like a sport and it will reduce the carbon dioxide in the air, also it can be used to generate electricity. Another way is using the means of transportation like the metro, train and bus that will reduce carbon dioxide releases. Make less trips as when the person makes less trips a day it will lead to consuming around 20% of the fuel and   that will reduce the emissions of the carbon dioxide and will help preserve the fuel   that is used for more important matters. Therefore, we are responsible for the upcoming generations and the environment that they will live in and its our duty to prevent the judgment that the next generation will put upon us.

Hand Guns :: essays research papers

I. Introduction It is estimated that in 1994, 39,720 individuals died from firearm related injuries in the United States . This figure is very alarming, especially when one considers this number not as a statistic, but 39,720 human beings. The issue that will be addressed is one that brings with it great controversy. Does our right to own guns infringe upon the rights of others to live? Would it be a greater injustice to ban the right to own guns thus saving lives? Would this action decrease pain and increase pleasure for the majority? I ask that an open mind be kept throughout this presentation, for guns impact two basic rights provided by the Constitution. The first can be found in these words at the end of the introduction: ".in order to promote the general welfare and secure the blessings of liberty to ourselves and our posterity" . The next can be found in the Second Amendment: ".the right of the people to keep and bear arms shall not be infringed" . These two rights clearly belong to all citizens, but now one must question: What about the 39,720 individuals who were killed by guns in 1994. Were their rights upheld, or has a great injustice been committed? Whenever there is an issue which generates great controversy, there are always at least two sides or views which must be considered. There are many degrees of either freedom or control which individuals believe, but they fall into either pro gun control or against gun control. Those who are against restrictions on gun control are represented by the NRA (National Rifle Association). The NRA states the Second Amendment as ".the ultimate civil liberty- the right to defend one's own life- without which there are no rights". The NRA strongly defends any and all gun rights, for they see any gun restriction as the beginning of civilian disarmament. Those who are for gun control and regulations also have varying degrees of beliefs, but they all believe that more regulations are in order. Some want the abolition of virtually all guns, while others simply want tougher regulations on applicants desiring a gun. This side also has many organizations which work to represent their beliefs, one of which is HCI (Handgun Control Incorporated). The right to own guns is defended by many for some of the following reasons. The right to own a firearm provides the public with power.

Personal Responsibilty

Everyone needs to be willing to accept the responsibility for their own actions and held accountable them. First, if a student wants to be successful in college, by him showing up to class on time every week, and paying close attention to the lectures is the first step to gain success. If he sits towards the front of the class, and sit up straight. These are some of the best ways to stay alert and follow along with the instructor, receive the information they are giving. Second, reading the course syllabus and the weekly assignments is another great way to obtain the information you will be learning.If you are a student that is easily distracted, then finding a quiet place to read is a good way to retain the information your learning. The student might need to be well rested before picking up their textbook. Oftentimes, students may fall asleep once they start reading. If they have difficulty retaining information, they may want to read aloud, reread the statement, or imagine themsel ves in the situation. It is a good way to understand what it is they are reading. Finally, good time management and discipline is essential to being a successful college student.For some students, having a to-do list, calendar, or planner. Sitting down with an agenda will considerably decrease study time. It gives the student a visual on what needs to be completed and manages time better. You can focus on what you are going to get accomplish instead of thinking about the other ten assignments that must be completed. In conclusion, it is the student's personal responsibility to attend class, pay attention, and study. These are some of the key fundamentals of becoming a successful student. These few basic fundamentals will help an individual learn from kindergarten through well beyond college.Preparing yourself to receive information will almost always be one of the many keys in becoming a successful college student. References http://www. Goodness. Com/quotes/tag/personal-responsibil ity This is a hanging indent. To keep the hanging indent format, triple click your mouse on this line of text and replace the information with your reference entry. You can use the Reference and Citation Examples (Center for Writing Excellence>Tutorials and Guides>Reference and Citation Examples) to help format your source information into a reference entry. The reference page always begins on the top of the next page after the conclusion. Personal Responsibilty Thesis Statement and Informal Outline WorksheetIn this course, you will write a 700- to 1,400-word Personal Responsibility Essay, due in Week Five, which includes the following:Definition of personal responsibility and what it means to you. Explain the relationship between personal responsibility and college success. Include a preliminary plan to practice personal responsibility in your education.This week, using the Center for Writing Excellence resources, provide the thesis statement and informal outline for your Personal Responsibility Essay assignment, due in Week Five.Thesis Statement: Personal responsibility is defined as taking responsibility for your actions and accepting the consequences of those actions because taking responsibility for your actions means you do not try to blame others for you not being able to finish school or your goals. Also, accepting the consequences of our actions teaches us to be more mindful of our choices and we can react to our mistakes. Even thou gh blaming others for our failures is easy because we are more likely to feel better about the situation if someone else has to face the consequences.Informal Outline: Personal Responsibility: Your Fault or Mine? Introduction: What is personal responsibility? How do you define it? Everybody has a different opinion when it comes to personal responsibility and how its defined. I define it as owning up to my actions and taking the consequences for those actions. II. Taking responsibility for your actions in every situation. A. When we take responsibility for our actions we admit that we made a mistake and we try to correct that mistake.B. Take responsibility by making sure that when we make a mistake, we learn from that mistake, and try not to do the same thing again. 1. Example: You write a paper at the last minute and get a bad grade because you rushed through the paper. By making that bad grade, you learn to not procrastinate and take more time to do you  assignment III. Accepting the consequences means we have to face the music (so to speak) and deal with whatever the outcome from our mistake. A. When accepting the consequences, we must be mindful that the result of our mistake can either be negative or positive, depending on the situation. 1. If we do not take time to work on our class assignment, then we receive a bad grade and the result is negative.B. Consequences are the defining factor in our daily lives because we make every decision based on whether or not the decision is good or bad for us. IV. Blaming others for our failures is very easy because if we blame someone else, then we will not have to face the consequences. A. If someone makes a mistake, it is so easy to blame others and let them take the blame. 1. In school, it is so easy to blame the instructor for the bad grade, rather than taking responsibility for not doing the work. B. Do not let others take the blame, instead own up and face the consequences.

Effect on Starbucks Store Design on Consumer Behavior

How Starbucks store design affect its consumer behavior in China. Starbucks Corporation is an American global coffee company, coffeehouse chain stores that adapt Italian-style coffeehouse. It is the largest multinational chain of coffee shops with 20,366 stores in 61 countries, including 13,123 in the United States and 732 stores in China. The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker.The three were inspired by coffee roasting entrepreneur Alfred Peet, whom they knew personally, to sell high-quality coffee beans and equipment The first Starbucks location outside North America opened in Tokyo in 1996. After that Starbucks entered the U. K market in 1998. And Finally in January 1999, Starbucks opened its first store in Mainland China at the China World Trade Building and continue spread its wing to Hong Kong in May 2000, and Macau in August 2002. Right now there are near 500 stores in China, including Mainland China, Taiwan, Hong Kong and Macau.In the Mainland—the region with the fastest growth, there are over 230 stores in 22 cities including Beijing, Tianjin, Shanghai, Guangzhou and Shenzhen. Within a period of time, Starbucks has successfully established itself as the premium coffee leader in China with great brand recognition and high customer satisfaction. In this paper, our group will focus on how Starbucks store design influence its consumer behaviour in China. In order to achieve our goal, first, we will focus on how Starbucks consumer behaviour in China and compare it with other countries such as U. S. A.And then we will compare Starbucks in China store concept design and how it affect the consumer behaviour in China and then compare it with KFC store design. STARBUCKS IN CHINA Asia, particularly China, is well known for its love of tea. Yet Starbucks so excited about the market in China. The stores are full of people most o f the time. But it is clearly a tea drinking society. It would be a much longer education process. With an overall population of around 1. 3 billion, rising incomes, & increasing in global attitude are viewed very promising for companies around the world. However, coffee market in China is still far behind the hype. 0 percent growth in coffee sales for past 5 years, per capita consumption 1kg per person, while 4kg in US. Tea is still number one beverage in China. Comparing China with Japan, Japan also well known for a tea nation, but Japanese also love to drink coffee. Coffee marketers still find difficulties in transforming tea drinking nation to coffee drinking nation, because Chinese people believe that tea have medicinal qualities that coffee doesn’t have. With China growing economy and middle class is increasing in size. Middle & upper class, which are the consumer of Starbucks, tend to be located in major city (GZ, BJ, & SH).Coffee for younger, wealthier, professional C hinese is seen as enjoy eating out, associated with western lifestyles, associate Starbucks with wealth and status, enjoy sweet tasting foods and beverages, particularly desserts. There are some competitors such as McCafe, etc. However, instant coffee is the major player. Because the Chinese not yet appreciate the taste of coffee and also cannot taste the difference between each types. Inexpensive mixes, such as Nescafe holds nearly half the market share. STARBUCKS IN USA Basically, America is a coffee drinking nation.They are used to drink coffee in the morning before go to work. Americans always look for coffee during the break time, or in meeting time. Before Starbucks era, coffee used to so cheap and simple, then Starbucks revolutionize it. The Starbucks culture has infiltrated almost every part of American society. They have created a new lifestyle for American people. The Starbucks stores don't just sell coffee, they sell an atmosphere. An example is taken from the Starbucks i n Times Square in New York City. It is very common to find several college student doing homework late at night around ten o'clock.The late hours that most Starbucks stores have is great for business because customers know that there will always be a Starbucks open to sit down and have a cup of coffee. Some Starbucks are even open until midnight. The atmosphere is simply contagious. In US, couples of all ages stop by in Starbucks just to sit down and talk. During the winter, American really like to have a cup of coffee or even hot chocolate to warm up and to sit and chat. Yet Starbucks ran with the idea of the sit down atmosphere and not only applied the concept to the winter time and hot coffee, but they expanded the idea to include every season during the year.Now a large part of the Starbucks menu is â€Å"iced† or â€Å"cold† lattes and iced coffees. Moreover, following the interest of people in USA, Starbucks continues to expand and no competition pursuing it. The y continue to play a huge role in society. In NYC, especially in Manhattan, you won't walk by more than four blocks without seeing a Starbucks. The stores are everywhere and the mere sight of them makes you walk into them. COMPARISON BETWEEN STARBUCKS IN USA AND CHINA By their culture themselves, USA and China are different.American use to drink coffee, on the other hand, China is a tea drinking nation. People in US see drinking coffee in Starbucks as a part of their life. They gather, do homework, do some business meeting, or even just enjoy a cup of coffee. In China you wouldn’t find that. Chinese people prefer to just get some Coco milk tea or Happy Lemon and take it with them while walking. In major cities in China, younger wealthier generation starts to follow the western culture. They start hanging around in Starbucks with their friend, but more into status show-off oriented.The last point is the level of appreciation on coffee for each country. In America, they will sp end a bunch amount of money only for drinking Starbucks coffee because they know that Starbucks is offering high coffee quality. On the other hand, in China, they still consider Nescafe (simple mix coffee) as their choice. So Starbucks should implement different strategy for each of the market. For Starbucks in USA, they should maintain their quality stability so the consumer would be loyal to them, while in China they have to continue their education about the art of drinking coffee.Starbucks vs KFC As we all know Starbucks and KFC are MNC which already have many branches all over the world. In order to keep the standardization of their branches, they made some characteristic which is very fundamental for every branch to follow as the basic concept of their store. With these standardizations, it is easy for people to notice their store. Now, we are going to learn more about the standardizations which is created by Starbucks and KFC and also their differences. KFC is very famous fas t food restaurant in all over the world.We could find KFC in a lot of countries and also if we notice, all of the KFC stores have same design both exterior and interior. Red and White store colour is their trademark in all over the world. KFC also set their store ambience for family dine in. Coffee; it is the first thing that will come to our mind if we heard the name of Starbucks. As KFC, Starbucks also do some standardization on their branches design which one of them is the brown and green colour. They also use the coffee scent to attract their customers.However, in some of Starbucks branches, you can see different store design. Starbucks sometimes try to adapt with the local culture like for example Starbucks in Qian Men. Starbucks Qian Men is using classic Chinese Store design as their main theme, but still keep the green and brown concept of Starbucks. Image 1: Starbucks in Qian Men on the top floor. Image 2: Starbucks in Qian Men from outside. Image 4: KFC store in China Imag e 3: Interior of Starbucks in Qian Men. We found that both KFC and Starbucks have some standard that they have in all of their store design.However, the difference between KFC and Starbucks is that KFC keeps some the major characteristic of their store with only minor changes while on the other hand, Starbucks sometimes do a little bit of modification on some branches. According to www. starbucks. com Starbucks are using â€Å"design sandboxes† concept as their main concept. Concept stores are unique environments created by our designers to explore innovations within the coffeehouse. That sense of exploration is extended to everyone who visits, through daily coffee and tea cups, artistic events and community gatherings.However, Starbucks sometimes take a bold step to take it to another level. They bravely made major changes in some of their store to adapting to the local market and local culture but yet still maintaining their main concept which is sandbox concept. The Conclu sion After comparing Starbucks in China and U. S. A, we can conclude that Starbucks consumer in China, whose mainly are mainly rising upper-middle class â€Å"modern Chinese†, white collar workers and college students, consider Starbucks not as a mere coffee shop.In China, Starbucks image has been upgraded from just a mere coffee-shop to a â€Å"modern† way of living, in comparison to Starbucks in U. S. A. In most cases, Chinese people’ motivation to purchase Starbucks is not because they are a coffee-drinking society but more into status show-off oriented. From store design and atmosphere point of view, Starbucks in China is trying to implement sense of chill and relax to make people like to stay for longer time; in which, you can’t find in any KFC branches.

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